As 2020 progresses, businesses are emerging into a different landscape. Over the last 6 months the magazine industry has adapted quickly to support readers and the advertising community and will continue to do so, as regional businesses look forward.
Good quality regional magazines are exceptionally effective at serving business communities. They deliver a healthy dose of positivity and persuasion along with essential regional news to help people and companies make the most of any situation – even one as challenging as a global pandemic.
Since March, we have invested time and money in our B2B daily news website to widen our window to the world for regional businesses which, more than ever, need to raise their profile to keep the business community well-informed, reveal new business opportunities and celebrate success.
Magazine’s digital platforms have seen incredible growth during this period as readers looked for help, advice and relevant news sources and our Business & Innovation Magazine digital stats are proof of this. We have seen a huge rise in our online readers for the magazine and you can read more on this here: www.businessinnovationmag.co.uk/rise-in-online-readership-of-business-innovation-magazine-beats-national-figures/
The amount of content on our vast and growing B2B website, e-newsletters and targeted social media channels has soared. We have achieved record numbers of visitors and readers since March with engagement to the region’s business community through our digital channels at an all-time high.
Due to these unprecedented times, we haven’t produced our printed issue since March, but with many businesses now looking forward, we are now being asked for information on our next issue. We are pleased to say we will be bringing back our printed Magazine again in the New Year with a March issue to be published in time to kick of the spring of 2021.
In the meantime, thanks to three years of successful growth, Business & Innovation Magazine has a strong brand, a very loyal senior B2B audience and efficient digital means to reach them.
Kirsty Muir, Commercial Director and Co-founder of the business, explains: “As magazine publishers we are here to help advertisers bounce back and offer a highly relevant and trusted positive B2B media platform to connect with their customers. Companies trading through this crisis need to maintain awareness of their products and services, and Business & Innovation Magazine is the ideal platform to do this"
Businesses and organisations across the region are currently using our specially devised digital packages to promote their business during this time.
These packages include a mix of digital brand adverts, plus article content pieces on both our B2B website and twice-weekly B2B e-newsletters, along with being shared across our extensive social media channels. This mix offers a great way to keep business profiles high and at the forefront of the regions business community at a time when companies and business owners are highly engaged online and looking for information, products and services.
Business & Innovation Magazine’s targeted audience is ideal for those who want to engage with the business community, share their business story and show visibility of their brand, products, services and teams expertise.
PACKAGE A – 1 calendar month = £850 +vat
PACKAGE B – 1 calendar month = £750 +vat
PACKAGE C – 1 calendar month = £550 +vat
PACKAGE D – 1 calendar month = £425 +vat
e-newsletter content only packages
PACKAGE E – 2 weeks = £525 +vat
PACKAGE F – 1 week = £225 +vat
Website takeovers and footer row advert packages are available on the following website sections:
ARTWORK AND CONTENT SPEC
ARTICLE CONTENT MARKETING: Content is a form of marketing focused on creating, publishing, and distributing content for an online audience. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. It builds trust and rapport with the audience. It is often used by businesses in order to: Engage an online community of users, Increase brand awareness or credibility, Attract attention and generate leads and Expand their customer base.
Content article copy: to be supplied as a word document
Content marketing can be presented in a variety of formats, including news, case studies, how-to guides, question and answer articles, blogs etc.
Digital advert artwork design spec and inventory
DIGITAL ADVERT DIMENSIONS
DIGITAL ARTWORK SPECIFICATION
E-newsletters are sent twice weekly
Bath-based Future plc, the publisher of specialist online and print magazines, said trading in its…
The university of Bristol was one of six organisations to receive a contract from the…
Oxford BioDynamics Plc is teaming up with researchers at King's College London in a bid…
More than a quarter of a million extra construction workers are needed in the UK…
Kent-based housebuilder Vistry revealed it was on track to deliver more than 10% growth in…
A Dorset-based company, which has developed ground-breaking technology to recycle plastic waste and turn it…