Berkshire-based UK pet product company stocked in 600 Canadian stores

Published by

Nicky Godding

A natural pet products company based in Maidenhead, Berkshire has just secured a new international contract with a Canadian pet supplies company which is set to increase its annual turnover by 20% to £2.4 million.

Founded in 2006 by three ex-athletes with a passion for pets, Pet Podium Products develops and manufactures a Wellbeing and Grooming range for domestic animals which includes aloe-enriched shampoo bars, soothing balms and odour eliminating candles.

The new deal will see the company’s complete Wellbeing and Grooming range stocked in 600 PetSmart stores across Canada with this expected to extend to the chain’s American stores as well. The company’s flagship product Dog Rocks – a natural solution to prevent dog urine marks on grass, is already being sold across the 1500 PetSmart stores in the United States.

The Department for International Trade (DIT) has been supporting Pet Podium Products since 2012 with exporting advice, market reports and trade show access grants.

Carina Evans, CEO at Pet Podium Products said: "Exporting was an important part of our business strategy from the very beginning. It was a no brainer as the North American market is huge with plenty of opportunity for a business like us. International contract wins are always exciting, and to be able to say that we have a relationship with all the major pet buyers in the United States and Canada is something that we are quite proud of."

Pet Podium Products employs around half a dozen people in Berkshire and outsources elements such as warehousing, digital media and consultancy. The company has an annual turnover of over £2 million, with exporting accounting for 65% of this. Its biggest markets are currently the United States and Canada, with the company looking to the Asia Pacific and Australasia markets to further expand its exports.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.