Bar operator Revolution buys Bicester-based Peach Pubs for £16.5m

Published by

Peter Davison

Bar operator Revolution has acquired Oxfordshire-based gastropub chain the Peach Pub Company for £16.5 million.

Manchester-based Revolution, which operates 69 bars across the UK, said the acquisition of 21 premium food-led pubs serving the daytime and mid-week market from mainly out-of-town locations would compliment its city centre bars and restaurants aimed at a night-time and weekend audience.

Rob Pitcher, CEO of Revolution Bars Group said: "This is an exciting and transformative opportunity for Revolution.

"It broadens our guest base, balances our day part sales and seasonality whilst providing another avenue for growth both organically and by acquisition.

"Peach is a quality business with great pubs offering a premium experience.

"It has rebounded strongly from the dark days of the pandemic. Central to this success has been a strong people focused culture with clear values that are focused on making the right choices for guests and our teams, a very similar approach to that taken at Revolution.

"We welcome the Peach team to Revolution where they can continue their excellent work delighting guests and seek continued personal development in a business with a multi-pronged strategy that has similar values, ambition, and drive for excellence, which Peach has clearly displayed over the last 20 years."

Pictured: The Boathouse at Boulters Lock, Maidenhead

Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.