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Energy company and motor manufacturer partner to drive decarbonisation

11 December 2019
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Cirencester-based Mitsubishi Motors in the UK and OVO Energy, which is based in Bristol, have announced a new partnership to help drive the decarbonisation of transport. Recognising that meeting the UK’s net-zero carbon commitment by 2050 will require collaboration and partnerships across industry, the two businesses have teamed up to offer green solutions to their respective customers.

OVO Energy has already set ambitious goals, committing in Plan Zero to decarbonise its own operations and halve its members’ carbon footprint by 2030. It currently offers a one-stop zero carbon solution at home and on the road called EV Everywhere, with electric vehicle drivers able to choose from either a free Smart Charger or POLAR plus membership, with a two-year Fixed Energy plan with 100% green energy.

Mitsubishi Motors in the UK, also known as The Colt Car Company, has been selling the Mitsubishi Outlander PHEV, the UK’s and the world’s best-selling plug-in hybrid vehicle, since 2014 and believes that plug-in hybrid technology has an important role to play in the transition to decarbonised mobility. It provides drivers with their first experience of electric motoring while also greatly reducing road noise and improving air quality in urban areas when driving in electric mode. A recent survey of Outlander PHEV drivers indicated that 90% of customers charge their vehicles at least two to three times per week to take full advantage of its 28 mile (WLTP) electric range.

Tom Pakenham, Director of EVs, OVO Energy said:“Electrifying transport represents one of the biggest opportunities for like-minded businesses to work together and offer competitive greener solutions to their customers.”

“We’re delighted to partner with Mitsubishi Motors to explore innovative and exciting ways to benefit our customers and the environment.”

Rob Lindley, Managing Director of Mitsubishi Motors in the UK, added: “OVO Energy and Mitsubishi Motors are ideally matched because both companies offer their customers the ability to take practical steps towards a greener future in a useful and pragmatic way.”

“By joining forces, we will not only encourage even more people to accelerate their decarbonisation ambitions, we will also make it more convenient, affordable and practical for them to do so than ever before.”

Today’s announcement is the first stage in the collaboration between Mitsubishi Motors in the UK and OVO Energy. More details of future initiatives will be announced in due course.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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