Starling Bank renews sponsorship of Southampton FC women's football team

By Stephen Emerson

16 June 2023

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Starling have signed a three year deal

Starling Bank has renewed its status as principal sponsor of Southampton FC women's football team.

The three-year deal will see Southampton FC work with Starling to create more grassroots football opportunities for women and girls in Hampshire, where the bank has also created 500 roles in banking, engineering, and operations at its Southampton base.

Throughout the 2022/2023 season, the team has experienced unprecedented growth, with average attendances for each match increasing by 355% compared to the previous 2021/2022 season.

Charlie Boss, Chief Commercial Officer at Southampton FC said: “Our club is extremely proud of everything our women’s team has achieved on and off the pitch. Starling's continued support and belief in our vision has been instrumental in the team's remarkable growth and success. This renewed partnership is a testament to the unwavering commitment of both organisations to achieving greatness together.”

The partnership renewal comes ahead of the team’s new kit launch.

Rachel Kerrone, Brand and Marketing Director at Starling said: “There has been so much progress in women’s football in the last year. We want to help the tide rise for women and girls everywhere, both in technology and in sport, and I can’t wait to see what we can do with Southampton FC Women in the next three years and beyond.”

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.