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Headset makers Jabra extend partnership with Reading’s PTC

24 April 2024
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PTC is set to continue its long-term relationship with wireless headset manufacturer Jabra, part of the global GN Group.

Based in Reading, PTC provides the Creo CAD software used by Jabra’s engineering team for more than five years to turn designers’ sketches into finished products.

Claus Ellegaard Madsen, senior mechanical engineer at GN Group, said: “Once upon a time, a headset was a relatively simple design that was straightforward for both designer and engineer.

“Today the story is different, with modern headsets being based on highly complex, organic designs to ensure the best possible user experience.

“As you would expect, our design requirements are increasing all the time, and we wouldn't be able to do these extremely complex organic designs without the help of Creo and the possibilities it offers in terms of, for example, very complex surface modelling.”

One of Jabra’s design philosophies is to have a master model that contains almost all the components in the Jabra universe.

This makes it easier for the company to collaborate across the organisation, as all departments refer to the same master and the same data.

“It helps us in the sense that we can further develop on the foundation we already have and reuse the design elements that work well for us – both in terms of optimising the individual designs and minimising the risk of errors”, added Claus.

Just a few months ago, Jabra launched a couple of new entries in its Elite series of wireless earphones – Jabra Elite 8 Active and Jabra Elite 10.

The company has UK offices in Slough, a short distance away from PTC.

Elliot Clarke at PTC said: “With ever-increasing customer demands, and therefore an increased focus on design, Creo plays an important role in Jabra’s design phase.

“The ISDX module in Creo allows design engineers to control everything about surfaces.

“They start with curves, they build surfaces on those curves, and they can really control the flow and curvature of the surfaces as they connect.

“It’s great to see Jabra utilising these technologies to deliver a best-in-class audio experience to their customers, and we look forward to working with them in the future.”


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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