{"id":324625,"date":"2024-03-25T03:07:00","date_gmt":"2024-03-25T03:07:00","guid":{"rendered":"https:\/\/thebusinessmagazine.co.uk\/?p=324625"},"modified":"2024-03-22T16:58:33","modified_gmt":"2024-03-22T16:58:33","slug":"warks-indigo-fitness-partners-with-strength-brand-primal","status":"publish","type":"post","link":"https:\/\/thebusinessmagazine.co.uk\/manufacturing-engineering\/warks-indigo-fitness-partners-with-strength-brand-primal\/","title":{"rendered":"Warks\u2019 Indigo Fitness partners with strength brand Primal"},"content":{"rendered":"\n<p><a href=\"https:\/\/indigofitness.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indigo Fitness<\/a> has signed a commercial partnership with <a href=\"https:\/\/www.primalstrength.com\/pages\/we-are-primal\" target=\"_blank\" rel=\"noreferrer noopener\">Primal Strength<\/a> to provide a one-stop-shop solution for all aspects of the fitness industry.<\/p>\n\n\n\n<p>Launched in 1996, Indigo Fitness produces bespoke fitness equipment from its design and manufacturing site in Nuneaton, while Glasgow-based Primal has grown to become one of Europe\u2019s leading strength brands.<\/p>\n\n\n\n<p>With combined sales of almost \u00a330 million, the two businesses are looking to offer a greater range of products and services to their respective customers.<\/p>\n\n\n\n<p>Robert Coleman, MD of Indigo Fitness, said: \u201cWe pride ourselves on creating intelligent training spaces for health and fitness facilities through the design and manufacture of bespoke training equipment made in Britain.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/thebusinessmagazine.co.uk\/magazines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the March 2024 issue of The Business Magazine, including our feature on skills<\/a><\/strong><\/p>\n\n\n\n<p>\u201cBy partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.\u201d<\/p>\n\n\n\n<p>The collaboration was launched last week at Perform X, a business of fitness event in London.<\/p>\n\n\n\n<p>Steven Rinaldi, founder and CEO of PRIMAL, added: \u201cEven from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.<\/p>\n\n\n\n<p>\u201cEveryone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential.<\/p>\n\n\n\n<p>\u201cTogether with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.\u201d<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/thebusinessmagazine.co.uk\/corporate-finance\/worcestershires-silverback-gymwear-secures-650k-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more - Worcestershire\u2019s Silverback Gymwear secures \u00a3650k investment<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indigo Fitness has signed a commercial partnership with Primal Strength to provide a one-stop-shop solution for all aspects of the [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":324629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38690,40473],"tags":[40023,38753,36151],"taxonomy":[50863],"listing_catagory":[],"acf":[],"category_names":["Lifestyle","Manufacturing"],"_links":{"self":[{"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/posts\/324625"}],"collection":[{"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/comments?post=324625"}],"version-history":[{"count":3,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/posts\/324625\/revisions"}],"predecessor-version":[{"id":324630,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/posts\/324625\/revisions\/324630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/media\/324629"}],"wp:attachment":[{"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/media?parent=324625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/categories?post=324625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/tags?post=324625"},{"taxonomy":"taxonomy","embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/taxonomy?post=324625"},{"taxonomy":"listing_catagory","embeddable":true,"href":"https:\/\/thebusinessmagazine.co.uk\/wp-json\/wp\/v2\/listing_catagory?post=324625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}