Warks electronics firm Gibutech on track to double turnover after support

Gibutech, a Warwickshire-based electronics business, is on target to double its turnover after plugging into regional support.

Based at the Space Business Centre, the firm was established in 2022 by Ernest Boateng, who leveraged his previous experience in sales and marketing for a range of multinational companies.

He decided to set up on his own company offering consumer electronic products – from phone chargers to powerbanks and in-car adaptors to phone cases – all sold online via his own website and also through platforms such as Ebay, Amazon and even TikTok Shop.

But last year Ernest felt Gibutech was at a crossroads and decided to reach out for support through the Business Resilience and Growth programme, delivered by Coventry and Warwickshire Chamber of Commerce on behalf of Warwickshire County Council and Warwickshire’s five district and borough councils.

Chamber adviser Jason Barnes met with Ernest, helping him come up with a growth strategy and plan for the future.

He advised on the use of social media and marketing to help generate more sales, and Ernest took part in workshops to help him to raise the profile of Gibutech.

Jason also put the entrepreneur in touch with the Coventry and Warwickshire Reinvestment Trust (CWRT), from which he secured a duplex loan to help develop his own products – including wireless earbuds.

Gibutech has already surpassed its 2023/24 turnover and is forecasting almost double-digit growth by the end of this financial year.

Ernest said: “I wasn’t sure if the business was going to be profitable and I was unsure what to do next, so I decided to look for support, and the Coventry and Warwickshire Growth Hub put me in touch with the chamber.

“As soon as Jason came to see me, I could feel the energy coming back into the business.

“He gave me great advice, great ideas around how to plan for growth and also lots of support around social media and digital marketing.

“I now employ a consultant to provide support on social media, which gives me time to plan and strategise for the business.

“It’s working really well, and I can’t thank Jason enough.”

Jason said: “I’m delighted to see Gibutech growing strongly, and I’m so pleased to see the impact the support has had.

“We help with planning, sales and marketing, but also, in this case, working with Ernest to take a step back and think about what he wanted from the business and what the next steps were.

“I offered the advice and help, but Ernest has done all of the hard work in putting that into practice, and it’s great to see him getting the rewards for that.”

Cllr Martin Watson, portfolio holder for Economy at Warwickshire County Council, added: “It’s great to see the support the Business Resilience and Growth programme has provided to Gibutech.

“The programme provides tailored support to businesses, and in the case of Gibutech, the programme has supported them in the creation of their growth strategy and to develop their social media and marketing skills all with the aim of helping them to build and grow their business.”