Vodafone announces partnership with Rugby League World Cup

Vodafone has been announced as the official Technology Partner for the Rugby League World Cup 2021.

The commitment is the latest move by the Newbury-headquartered company in its aim to support sport in the UK following the pandemic.

The partnership builds on a recent agreement with Wimbledon and the AELTC to be Official Connectivity Partner as well as a range of rugby partnerships, including being the Lead Partner for the British and Irish Lions 2021 Tour of South Africa and the Lead Partner of the Wasps Rugby and Netball teams.

Nick Gliddon, Director of Vodafone Business UK, said “Our new partnership with the Rugby League World Cup is hugely exciting, and an important part of our ongoing support for sport in the UK. The Rugby League World Cup is a champion for diversity and inclusion, and we share those values and beliefs at Vodafone – we’re here to help bring to life the ‘Power of Together’ with this brilliant new partnership.”

Rescheduled to this year due to the pandemic, the tournament will be held in England from October to November. It will be the first time that the RLWC includes the men’s, women’s and wheelchair competitions within a single event.

Jon Dutton, Chief Executive of RLWC2021, said: “We are pleased to welcome Vodafone Business on board as our official Technology Partner as we look to create innovative and exciting ways for fans to engage with the sport of rugby league.

“With tickets selling fast and excitement building, the countdown is on for our tournament to make a real impact across local communities in this country and we are delighted to have the support of Vodafone to help us deliver the biggest, best and most inclusive Rugby League”