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The Business Magazine July 2024
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Vacuum cleaner company Halo raises more than £300K investment from German company

The Business Magazine article image for: Vacuum cleaner company Halo raises more than £300K investment from German company
3 November 2022

Warwickshire domestic appliance company Halo has secured a new distribution deal which will open European market access for its award-winning cordless vacuum cleaner, the Halo Capsule. The agreement with German-based production company BranoFilter GMBH comes as Leamington Spa-based Halo enters the latter stages of its first investment round. The company has so far secured more than £300,000 investment through crowd-funding to help grow its presence within the global vacuum cleaner market valued at $53 billion.   

As well as helping develop Halo’s product distribution across Europe, which will significantly enhance its market position, BranoFilter has also invested a six-figure sum into the UK company.  

Halo was founded by husband-and-wife team Paul and Rachel Bagwell in 2020. Paul had previously worked in senior leadership roles for vacuum cleaner brands including Dyson, Vax, and Shark Ninja while Rachel is a marketing professional.  

The Halo Capsule uses new technology to address the limitations of other cordless vacuum cleaner models which are typically heavy, with small capacity and poor performance. Its designers say that the Halo is ‘built to last’. The company offers a refresh service for its customers where it updates software, and sustainably replaces batteries and internal filters to maximise the longevity of its products.  

Halo is also set to announce a new US distribution agreement which it says will double its revenues. The company, which generated pre-investment revenue of £2.7 million last year, is forecasting this figure to rise to high of £12.5 million by 2025 as the emerging UK brand is rolled out globally.  

Paul Bagwell said: “We are delighted to announce this agreement with BranoFilter, a company which shares our sustainable values. This partnership will significantly increase our market access across Europe.  

“This partnership began when we started working with BranoFilter to develop our innovative, sustainably sourced compostable paper bags used in the Halo Capsule. They recognised that our product was unique and saw a significant opportunity to support its launch it in mainland Europe.    

Sebastian Melz, Managing Director of BranoFilter GMBH, said: “We are highly impressed by the design, sustainability and performance of the Halo Capsule and the people behind the company. Not only are we excited to work with the Halo team to help establish its brand presence across Europe, we are also proud to invest in the company to help support its international growth aspirations.”  


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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