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The Business Magazine July 2024
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toob hits 50,000 broadband customers across the South

The Business Magazine article image for: toob hits 50,000 broadband customers across the South
25 June 2024

toob, a Hampshire-based full-fibre broadband provider, has just connected its 50,000th customer ahead of its five-year anniversary.

The business has grown rapidly from a customer base of 10,000 in October 2022 to more than 50,000 just 18 months later.

Starting in Southampton – where toob has now reached 40 per cent network penetration – it’s since expanded across Hampshire, Dorset, Surrey, Sussex and Berkshire in partnership with CityFibre.

The 900 Mbps network now reaches five counties and 29 towns and cities across the South.

“I’m incredibly proud of toob”, said CEO Nick Parbutt.

“We have a hardworking and talented team, and it’s a testament to their knowledge, expertise, and dedication that we’ve achieved such significant milestones in a relatively short period of time.

“I’m delighted we have more than 50,000 customers enjoying the service we provide, and I look forward to adding the next 50,000.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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