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The Business Magazine July 2024
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Surrey-made robotic arm keeps ITV’s election coverage moving

The Business Magazine article image for: Surrey-made robotic arm keeps ITV’s election coverage moving
Image: Mark Roberts Motion Control
10 July 2024
Image: Mark Roberts Motion Control

A new robotic arm from Surrey’s Mark Roberts Motion Control (MRMC) made its live television debut last week as part of ITV’s overnight coverage of the general election.

The arm was used for bridging shots between the two main ITV studios on the night, from 10pm on 4 July through to 6am the next day.

Scheduled for release at this year’s International Broadcasting Convention (IBC) in September, the StudioBot LT is the most compact model yet in MRMC Broadcast’s range of robotic arm solutions.

It supports up to 10kg and can be mounted on the floor, ceiling or a track.

Jenny King is head of technical production at ITN, the production company behind ITV’s 4 July programming.

“The StudioBot LT is a really exciting addition to the overnight election programme coverage”, she said.

“It is a product we have seen demonstrated to us at a couple of recent trade shows as the size and flexibility is very appealing for use across some of our bigger productions.

“When we started discussing the usage of our two studios for the overnight election programme, it seemed the perfect addition.

“It was a great talking point amongst staff and special guests as they walked past it on their way to the newsroom and studio for rehearsals!”

Paddy Taylor, head of broadcast at MRMC, added: “The StudioBot is MRMC’s flagship broadcast robotic camera system.

“With its multi-axis motion and powerful automation capabilities, the StudioBot is unrivalled in image capture innovation.

“Working closely with the team at ITN enabled us to engineer a beta release of the StudioBot LT, ready for delivery for ITV’s election programming.

“The way that ITN used the system demonstrates the creative possibilities that are possible when we work together with our customers to realise their vision.”

Mark Roberts Motion Control is among the latest recipients of the King’s Awards for Enterprise, in the international trade category.

The company previously won a Queen’s Award in 2017.


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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