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The Business Magazine July 2024
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Malvern BetaDen tech entrepreneurs take advantage of marketing strategy expertise

The Business Magazine article image for: Malvern BetaDen tech entrepreneurs take advantage of marketing strategy expertise
13 May 2022

Pioneering tech entrepreneurs at BetaDen in Malvern are now able to make full use of marketing strategy experts after Kidderminster-based Citizen Communication was commissioned to offer mentoring.

BetaDen provides a platform for businesses to develop next-generation technology. Co-located with one of the UK’s first 5G testbeds, BetaDen provides industry and business support to position new and emerging technology businesses at the forefront of future tech.

Donston Powell, Marketing and Communications Manager at BetaDen, said: "We have had some fantastic success stories here at BetaDen and are delighted to welcome Citizen Communication to the team, as our new Marketing Strategy mentors supporting Cohort 5.0."

Citizen Communication was established 35 years ago and its team are working alongside BetaDen’s existing team of mentors to support BetaDen’s latest cohort. The programme offers a select group of tech entrepreneurs, start-ups and scale up businesses the chance to future proof their product or solution. The entrepreneurs are based at Malvern Hills Science Park and benefit from free office space, mentorship from industry specialists, access to the Worcestershire 5G testbed and a proof-of-concept grant worth £10,000.

Samantha Preece, Marketing Director at Citizen, who will be mentoring this year’s cohort said: "I am thrilled to be working with such an illustrious team of entrepreneurs and am honoured to be able to assist them on their business journey. With such a diverse group of businesses and organisations, the opportunities for product and market development are incredible. I am very excited about what lies ahead."


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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