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The Business Magazine January 2024
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Malvern-based BetaDen appoints first Entrepreneur in Residence

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Worcestershire commercial technology accelerator BetaDen, which is based at Malvern Hills Science Park, has appointed DronePrep as its first Entrepreneur in Residence. In this new role, DronePrep will work with BetaDen cohort members, offering guidance and support from its unique perspective of being an early-stage business that has recently lived the same journey.
Last week, DronePrep - a recent BetaDen cohort member itself -secured $25,000 sponsorship from the Microsoft for Startups Programme - a global programme dedicated to helping young businesses successfully scale their companies by providing access to powerful technology and a streamlined path to selling alongside Microsoft and its global partner ecosystem.
Linda Smith, founder and CEO of BetaDen, said: “We’re excited to appoint DronePrep as BetaDen’s first entrepreneur in residence. They made tremendous progress during their time in the accelerator - working as part of consortia to trial drone delivery of medical supplies for the NHS during the pandemic and enabling Royal Mail’s first postal delivery via drone on the Isle of Mull.
“As recent graduates of the BetaDen programme, they have lived and breathed the challenges our current cohort are facing along their journey towards commercialisation and, as such, will be able to provide unique insights and understanding to both our current cohort and the wider BetaDen eco-system.”
Gareth Whatmore, co-founder of DronePrep, said: “BetaDen has played a huge part in our journey, supporting us to develop commercial relationships with partners, customers and investors alike and preparing us to take the business to the next level. We can’t wait to share the next stage of our journey with current cohort members and offer advice and support as appropriate.”
BetaDen provides early-stage technology businesses with a nine-month programme of support worth around £50,000, including 30 hours access to Worcestershire’s 5G test bed, guidance from an industry partner with established supply chain networks, a £10,000 proof of concept grant, mentoring from a handpicked team of commercial and technology experts and office space. It recently welcome its fourth cohort of members, which includes businesses developing new technologies for a variety of commercial applications including vehicle automation, cyber security, Industrial Internet of Things and SMART infrastructure. 

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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