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ICON Corporate Finance appoints associate director amid continued expansion

29 March 2023
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The Business Magazine article image for: ICON Corporate Finance appoints associate director amid continued expansion

Tech-focused investment bank, Bristol-based ICON Corporate Finance, has appointed Will Cave as its new associate director.

With experience in buy-side, sell-side and fundraising due diligence, Will began his career with London-based SRLV before qualifying as a chartered accountant in BDO’s international team.

Having worked across deals in sectors including FinTech, SaaS and IoT, he brings a wealth of relevant knowledge to ICON’s growing Bristol-based team.

The M&A and fundraising firm, founded by CEO Alan Bristow in 1999, has further offices in London and San Francisco and has closed over 250 deals since business conception.

Tech sector specialisms across the international team include FinTech, Cyber, AI, HealthTech, Digital Media, EnablingTech, Enterprise Software and Managed Services.

Commenting on the appointment, ICON CEO and founder Alan Bristow said: “We are delighted to welcome Will to the ICON team. His track record and evident appetite for the role makes for an ideal fit as we forge ahead in the next stage of the business.

“Will’s arrival will no doubt boost the capabilities of the team to execute deals across the globe, achieving the best possible outcome for our clients.”

Will said: “I'm thrilled to be joining ICON at an exciting point in the company's journey. Alan and the team have continued to execute deals in all market conditions as the business moves from strength to strength.

“I'm thoroughly looking forward to the new challenges ahead and getting involved in the impressive work ICON carries out across the tech sector.”

Recent ICON deals include advising on the acquisition of Microsoft Cloud Solution Provider TechQuarters by Babble; the acquisition of Import.io by Scaleworks, the B2B SaaS-focused venture equity firm; and the acquisition of Integritie by enChoice, a leading provider of business automation solutions.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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