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The Business Magazine November 2023
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Hungerford based Ticketer makes international travel simpler

22 February 2022
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Hungerford-based Ticketer, which has developed electronic ticket machines which work in conjunction with a cloud-based back office, is to collaborate with Swiss-based Palisis, a leading technology provider of sales and operations solutions for the transportation and tourism industry, to introduce improved ticketing and connectivity for the tourism industry. The companies say that this partnership will provide the first scalable roll out of its kind, in a bid to make travelling by bus visible and core to the whole travel experience – and support the recovery of the bus and coach industry.

With domestic tourism is on the increase, this presents a greater need for connected travel and for operators to provide a seamless travel experience for all passengers. Locating public transportation routes and purchasing of tickets for connected services when holidaying in unfamiliar destinations can be daunting. With local transport services and tickets directly available from online travel booking providers (, Expedia, Tripadvisor and others), through this new solution, passengers should more easily be able to source and purchase tickets for their connected journeys.

The Ticketer platform will integrate with Palisis and will allow operators to choose which tickets they wish to make visible via their online marketplace. Online travel agents and tour providers will offer online purchase of connected transport services across destinations. The new distribution channels are targeted to go live this Spring, and Ticketer will be able to activate the new feature for operators through its back-end portal, enabling ticket purchase on the customer-facing travel booking providers’ websites and apps. A QR code will be issued upon purchase, which will be scanned directly on the bus using the Ticketer Electronic Ticket Machines (ETMs).

Connectivity to the online travel booking world will enable an increased flow of passengers and ticketing revenues for bus and coach operators, whether that’s for airport shuttles, sightseeing services or any other type of public transportation within tourist hotspots.

Passengers will be able to plan their connected journey, book and purchase their tickets online, alongside their flight, train journey and hotel accommodation, and if the online travel agency provides an app, tickets can also be purchased with greater ease during transit.

Josef Birchler, Head of Sales at Palisis, said: “We are excited to be working with Ticketer as they innovate and enable additional services to their current client base. We look forward to collaborating and providing connectivity to their clients like never before.”

Antonio Carmona, General Manager UK and International at Ticketer, added: “Our partnership with Palisis will open new retail channels for our customers, helping increase the visibility of their bus services across the globe, and we are confident that this will attract more passengers to their buses.”

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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