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The Business Magazine July 2024
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Hardware startups begin 18-week accelerator at Plus X Innovation

The Business Magazine article image for: Hardware startups begin 18-week accelerator at Plus X Innovation
Image: Plus X Innovation
29 October 2024
Image: Plus X Innovation

Plus X Innovation, a co-working space in Brighton which also runs innovation programmes, has unveiled the latest cohort of startups on its tech accelerator.

The six hardware startups participating in the CRL Accelerator will work closely with the product development team at Plus X Innovation over the next 18 weeks to test and validate their fledgling technologies.

Together they’ll learn about product development, leadership skills, hiring strategies, manufacturing and building industry connections for future growth.

First among them is Carbon Cell, which is working on a ‍carbon-negative, compostable, non-toxic expanded foam alternative to polystyrene.

The team have developed a bespoke solution to efficiently pelletise the material in order to integrate it seamlessly into existing product lines.

They’re joined by FLOWBIO, pioneers of an AI-powered, reusable sweat sensor that tracks fluid and sodium loss.

The device allows athletes to create personalised hydration strategies and optimise performance, recovery and safety during training and events.

SmartyPlants has designed an intelligent sensor that gathers data on plant health.

This data is analysed through its platform, providing users with actionable insights and plant care recommendations via a user-friendly app.

PulpaTronics creates sustainable radio-frequency identification (RFID) tags that eliminate the need for metal mining and simplify the manufacturing process, thus reducing environmental impact.

These paper-only tags are recyclable and cut costs for retailers by 50 per cent.

Unravel Health has developed a non-invasive, at-home mini lab to measure hormone levels continuously throughout the menstrual cycle.

Its device analyses up to 16 biomarkers, offering women comprehensive insights into their hormonal health that traditional blood tests fail to provide.

And finally, Guerrilla.Co is offering a retrofittable solution for capturing pollutants from urban road runoff.

The device leverages the natural flow of water and internal geometry to passively trap contaminants, even during heavy rainfall, and integrates seamlessly into existing maintenance systems.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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