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The Business Magazine July 2024
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Hampshire’s Primerdesign launches detection kit for norovirus in oysters

The Business Magazine article image for: Hampshire’s Primerdesign launches detection kit for norovirus in oysters
27 June 2024

Primerdesign, an Eastleigh-based supplier of real-time PCR kits and reagents, has launched the genesig Easy_oys Detection Kit for norovirus in oysters.

The kit enables ‘rapid and reliable’ onsite detection of norovirus pathogens in oyster tissue.

It can be used to identify contamination points across the production line, helping to reduce public health risk and minimise shellfish farm closures.

Norovirus is a major cause of viral gastroenteritis, with data from the Food Standards Agency showing that foodborne transmission is responsible for an estimated 16 per cent of cases in the UK.

Human sewage discharge around oyster beds results in bio-accumulation of the virus in their digestive glands, with more than 500 genome copies per gram of norovirus GI / GII presenting a major risk of infection when consumed by humans.

Primerdesign has identified a growing need for methods to detect and quantify viruses in bivalve shellfish to control and risk manage potential outbreaks and spread.

Its testing kit, developed in collaboration with oyster farmers and the Shellfish Association of Great Britain, delivers results within four hours.

Dr Stephanie Anderson, product manager at Primerdesign, said: “Many farmers are under pressure to test for norovirus in order to prevent an outbreak and risk consequent closure.

“However, the lack of approved commercially available tests currently available in the UK and limited accredited testing facilities often results in delays, presenting a significant challenge to the industry.

“We’re proud to offer our new genesig Easy_oys norovirus kit.

“The workflow offers a rapid, specific and user-friendly virus monitoring system that delivers results in just a matter of hours on site, providing the industry a vital tool to safeguard oyster quality from farm to plate.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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