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Gloucester software company secures major contract with Volkswagen Group UK

7 April 2021
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Volkswagen Group UK has awarded Gloucester-based River Software a three-year contract to implement Loop, a business performance management platform which will support their 600-strong retailer network with actionable data insight.

Loop will share data and KPIs at every level of the Volkswagen Group hierarchy, from HQ to dealer management, giving all users a single, open and transparent view of performance – a crucial requirement at a time of rapid change for the industry. The contract covers all Volkswagen Group UK brands plus Volkswagen Financial Services, spanning cars, commercial vehicles, after-sales and finance.

Loop will also provide a combination of tools for HQ, field teams and dealers to improve performance across the business, such as balanced scorecards to highlight operational inefficiencies and action centre dashboards to drive behaviours directly linked to KPIs.

With a mission to streamline the existing various business performance tools across the Group, the Loop platform will enable Volkswagen Group UK to consolidate efforts whilst benefitting from the cost-effectiveness of a single supplier for all brands.

Matt Bishop, Network Insight Manager at Volkswagen Group UK, said: "We have been impressed by the Loop platform from the start and are delighted that River Software has successfully navigated the tender process. We are pleased to be partnering with River and are looking forward to starting work".

Simon Porri, Managing Director of BI at River Software added: “Managing data and business intelligence in an organisation of this scale is a huge challenge and without confidence in performance data, decision-making is guesswork for everyone involved. Our partnership with Volkswagen Group UK will help provide clarity and data insights to help people at all levels make decisions quickly to improve business performance.

“We are all enormously excited to work with the Group on this transformation journey”.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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