The Business Magazine - B2B Business News - Site Logo
The Business Magazine - B2B Business News - Site Logo
The Business Magazine July 2024
Read now

Fresh from European e-Commerce Awards win, Infinity Nation offers masterclass to make online sales strategies recession-proof

The Business Magazine article image for: Fresh from European e-Commerce Awards win, Infinity Nation offers masterclass to make online sales strategies recession-proof
5 October 2022

Swindon tech firm Infinity Nation, which was last week recognised for helping a client thrive during the pandemic, is offering e-commerce business leaders the chance to learn from its in-house experts and recession-proof their online sales strategies.

At the prestigious European e-Commerce Awards in Barcelona on Thursday (September 29) Infinity Nation won the award for European Covid-19 Outstanding Response for its work with Melksham-based office furniture manufacturer Herman Miller.

Infinity Nation helps e-commerce businesses grow through search engine optimisation, pay per click advertising, social media advertising, programmatic display and email, reinforced by the interrogation of customers' purchase history and habits.

Big-name clients include Herman Miller, Furniturebox, Luxury shoe and boot retailer Penelope Chilvers, and premium pet food outlet Happy Dog.

And at a masterclass on October 19 business owners will be given the chance to learn how to increase their online sales, with solutions they can action immediately.

Al Keck, CEO and founder of Infinity Nation, said: "It’s a tough time for e-commerce companies, particularly those with a single channel and no retail offer.

"After the past few years where more sales were driven online the landscape has now changed.

"People aren’t sitting at home scrolling – potential customers are out and about, enjoying the in real life shopping experience.

"And we are entering a recession, so there will be less disposable income to go round.

"Our masterclass will help business owners survive and grow in this environment."

Infinity Nation's chief operating officer Stacey Wilson will be leading a session called Getting on the Front Foot with Your e-Commerce Strategy. Stacey will explain how recent events have impacted channel costs, and what businesses can do to stand out in a cluttered market and maximise their marketing budget.

The firm's media manager, Ffion Kelly, will lead a discussion about Looking Outside Your ‘Banker Channels’ for Growth in a Competitive Market.

Ffion will take delegates through alternatives to the standard e-commerce digital marketing media options; focussing on upper funnel channels to build new customers – and how to measure success from this investment.

Guest presenter Tabitha Penny of Adsmart from Sky will explain how businesses can Keep Costs Down with Digital TV Advertising, explaining how to use the Adsmart platform to target customers and minimise budget waste.

Infinity Nation's client success manager, Abigail Park, will look at Common Client Questions, and Tools to Get the Answers, learning how Infinity Nation approaches evidence-based reporting and how businesses can map insights to the numbers being reported from their digital activity.

And Kelly O'Neill, paid media executive at Infinity Nation, will offer Top Tips for Getting the Most from Your Social Commerce Strategy. Kelly will share actionable top tips for maximising return on ad spend from seasonal campaigns.

The masterclass will be held at The Secret Room at the Lost & Found restaurant in Bristol on Wednesday, October 19 between 9.30am and 2.15pm. The £25 cover includes networking, refreshments and lunch.

For more information, or to book a place, visit

Pictured: Ffion Kelly and Stacey Wilson of Infinity Nation pick up their European e-Commerce Awards trophy


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

Latest deal ticket

All deals


All events

Related news

Group Titles

Dorset BIZ NewsHampshire BIZ News