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The Business Magazine July 2024
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Former Gloucester Rugby star joins as director at Emerge Digital

The Business Magazine article image for: Former Gloucester Rugby star joins as director at Emerge Digital
Mark Atkinson (left), former rugby star, with Emerge Digital CEO Nigel Church
2 September 2024
Mark Atkinson (left), former rugby star, with Emerge Digital CEO Nigel Church

Cheltenham-based technology consultancy Emerge Digital has welcomed Mark Atkinson, former Gloucester Rugby player, as its new business development director.

The hire rounds off a year of rapid growth for the company, which closed out its financial year with revenues of £3 million – up from £2.2 million in the 12 months prior.

Mark, who also holds a business development role at Gloucester Rugby, will be focused on finding opportunities in new markets as part of Emerge Digital’s two-year growth plan to double its revenue by 2026.

The consultancy rebranded in 2022 and updated its business offering to encompass a full suite of technology solutions, including outsourced IT support, cloud services and cyber security.

Since then, its revenue has grown 77 per cent and its client base 45 per cent, serviced by a growing team of 20 staff members.

After joining Gloucester Rugby in 2014, Mark played 168 times over a ten-year period for the club, while also being called up for the Barbarians and England Rugby.

He’s just recently made the transition from sport to business.

Mark said: “Since leaving the game, I’ve wanted to challenge myself in a new industry, and what better industry than technology.

“Emerge Digital’s growth and determination piqued my interest, and I’m excited to bring my experience and drive to this new role.

“My existing relationship with Emerge through their partnership with Gloucester Rugby made this the perfect fit.”

Nigel Church, CEO of Emerge Digital, added: “Transferring ambition from sport to business is a natural progression.

“Businesses thrive with ambitious, intelligent individuals who are driven by clear goals.

“Mark exemplifies these qualities in every respect.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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