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The Business Magazine July 2024
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West Midlands comms consultancy appoints former Aston Villa CEO as Senior Counsel 

The Business Magazine article image for: West Midlands comms consultancy appoints former Aston Villa CEO as Senior Counsel 
Paul Faulkner
6 February 2025
Paul Faulkner

West Midlands-based communications consultancy Liquid, has appointed Paul Faulkner as Senior Counsel.

Liquid offers social, digital, design and PR services and represents clients from all over the world.

Paul Faulkner has more than two decades’ experience in leadership, governance and stakeholder management. He has held key roles including Chief Executive Officer at Aston Villa and Nottingham Forest Football Clubs, as well as CEO of the Greater Birmingham Chambers of Commerce. He is also the Co-Founder of Element45, an advisory business that provides board-level support and leadership services. 

Beyond his corporate achievements, Paul has been actively involved with several charities and sports organisations, including as a trustee for Kids' Village, a charity that provides respite breaks for sick children and their families.

In 2024, Paul was honoured with the Brummie of the Year award at the Birmingham Awards for his outstanding contributions to the local community.

Paul said:  "I am delighted to be working with Liquid in this senior advisory capacity. I’ve known and admired the business leaders Elisabeth Lewis-Jones and David Colcombe for many years and have always been impressed by both the quality of work the team delivers and the scale of their ambition. Liquid may be based in the heart of Birmingham, but it has always operated on a global scale and demonstrated serious ambition, especially with its expansion into Australia."

Elisabeth Lewis-Jones, CEO at Liquid, added: “Liquid’s expansion into new markets and its growing client base make this the perfect time for Paul to join the team. His experience will support the agency in strengthening strategic relationships and expanding its global presence, particularly as it prepares for itsnext stage of growth” 


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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