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The Business Magazine July 2024
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Prime promotions for West Midlands accountants

The Business Magazine article image for: Prime promotions for West Midlands accountants
Back row – Joe Laird, Shorif Masu, Morgan Davies, Luke Hall. Front row – Emma Pithouse, Natalija Carlsson, Jack Holder.
30 May 2024
Back row – Joe Laird, Shorif Masu, Morgan Davies, Luke Hall. Front row – Emma Pithouse, Natalija Carlsson, Jack Holder.

West Midlands accountancy firm Prime Accountants Group has made a raft of promotions.

Prime, which has offices in Solihull, Birmingham and Coventry, is promoting from within thanks to its continuous investment in training and support for its teams.

Emma Pithouse and Natalija Carlsson have both been promoted to manager from assistant managers, while Joe Laird is also moving up to manager.

Shorif Masu, Jack Holder and Luke Hall have all been promoted to audit and accounts seniors, while Ellie Steanes has taken on a new role in audit and accounts.

In addition to the promotions, Prime has also appointed Rachel Clarke, who will be joining the tax team as a VAT adviser. 

Prime director Morgan Davies said: “We’re very proud of the development opportunities we create for our team, and these promotions show how this can generate success. 

“Prime’s wider strategy continues to be one of investing in the skills of the team, as ultimately we are a people business. 

“Prime has grown into one of the Midlands’ largest independent firms and we will continue to grow by developing our team into first class talent, while attracting other great individuals to join us. 

“With the best team, you get the best results, which will enable us to grow and create further opportunities for others.”

The latest raft of promotions at Prime follows in the footsteps of another quartet who took on new roles earlier this year. 

In January, Kerrie Given and Paislei Godley were both promoted to associate director; Callum O’Rourke was promoted to senior manager; Emily Sutton was promoted to manager and graduate trainee Lemar Chandegra was promoted to audit and accounts senior.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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