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The Business Magazine July 2024
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New sales and marketing director for West Sussex’s Sigma Homes

The Business Magazine article image for: New sales and marketing director for West Sussex’s Sigma Homes
Katie Macfie, sales and marketing director at Sigma Homes
19 September 2024
Katie Macfie, sales and marketing director at Sigma Homes

Sigma Homes in West Sussex has promoted Katie Macfie to sales and marketing director as she takes over from Susan Joseph.

After joining Sigma Homes in 2018, when it was still in its infancy, Katie’s role in the sales and marketing department significantly evolved along with the business's growth. 

She boasts a strong background in sales and marketing, having previously worked for several prestigious estate agents before joining Sigma Homes – including Strutt & Parker, Henry Adams and GL & Co.

Geoff Potton, group chief executive, said: ‘’I am delighted to announce the internal promotion of Katie to the position of sales and marketing director.

“Katie has made a considerable contribution to the growth of the business and her hard work, commitment, and dedication are justly rewarded by this important promotion.”

Katie added: “Sigma Homes is an ambitious and value-driven business, and I am thrilled to be promoted into this key role and continue to be part of such a dynamic business at this critical time in the company’s growth plans.

“My biggest focus will be to drive sales for the exciting portfolio of developments we have, utilising and maximising our digital marketing platforms ensuring our sustainable ethos message is strong in these environment-conscious times.

“This includes more thought being given to the design and planting of our show home gardens, to improve biodiversity in a more sympathetic and understanding way and assist with the decline in natural habitats.” 

Sigma Homes currently has six live developments in locations across both East and West Sussex and in Surrey, including its latest collection of coastal homes near the seaside village of Rustington.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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