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The Business Magazine July 2024
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KW Bell Group funds £1.35m pitch upgrade for Cinderford Rugby Club

The Business Magazine article image for: KW Bell Group funds £1.35m pitch upgrade for Cinderford Rugby Club
3 March 2025

Cinderford Rugby Club has been granted planning permission for the installation of a new £1.35 million 3G pitch at its home ground in Gloucestershire.

The project is fully funded by Peter Bell – CEO of local developer KW Bell Group and a longtime supporter of grassroots rugby – with the support of his wife Yvonne and daughters Natalie and Nicola.

“I’ve been president of this club for 19 years, travelled to countless games, and seen pitches of every condition – some fantastic, others barely playable,” said Peter.

“I know just how much a great facility means to a club, to its players and to the local community.

“This 3G pitch is about ensuring that Cinderford Rugby Club has the best possible platform to thrive.”

The club will host a launch event next month with a presentation on the project and Q&A session over refreshments.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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