Bespoke kitchen manufacturer opens doors to expansion

An ambitious bespoke kitchen manufacturer is opening doors to further expansion after launching a new showroom in the West Midlands.

Minerva Design has opened for business at a 978 sq ft retail unit in Tiddington, Stratford Upon Avon, after agreeing a long lease in a deal secured by commercial property consultancy Johnson Fellows.

Based in rural Herefordshire, the company wanted to expand into a busier, affluent and unsaturated region, and was looking for a location relatively close to its HQ and production facilities.

Matthew Cruse, managing director of Minerva Design, said. "We felt that Tiddington was the right place for our first expansion outside Herefordshire, being just an hour and a half from our workshops, close to the centre of an affluent town and easy to access.

“The plan for the business to expand further is to acquire one large workshop so our production facilities can be under one roof and to continue our growth of showrooms throughout the UK. We are currently looking at our third showroom to be slightly further afield and possibly heading towards the Reading/London area,” added Matthew.

Richard Bache, agency partner at Johnson Fellows in Birmingham, said: “It has been a pleasure working alongside Minerva Design and discussing the company’s ambitious plans to expand its presence with a number of new showrooms across the country. Tiddington is an exceptional location for the business and we wish Minerva Design enormous success at the new showroom.”

Minerva Design was founded in 2017 by two skilled joiners. In its early days, the founders handcrafted bespoke pieces for local clients in a small workshop. As their reputation for quality and customer satisfaction grew within the local community, the company decided to specialise in handmade kitchen cabinetry. This led to the acquisition of a workshop unit in Stoke Edith, Herefordshire, which served as both a workshop and showroom. Over the first three years, the company expanded into a small team that included joiners, paint sprayers, fitters, designers, and marketing professionals.

Since 2021, Minerva Design has experienced rapid growth, resulting in the acquisition of three additional workshop units and the opening of a showroom in Canon Frome, Herefordshire. It has ambitious plans for continued growth with additional showrooms across the United Kingdom. s.