Beaverbrooks’ Bracknell store doubles in size after £1.6m refurb

Jewellery retailer Beaverbrooks has undergone a complete refurbishment and expansion of its Bracknell store, doubling its footprint.

The expanded 2,670 sq ft outlet is now open on The Avenue following a £1.6 million investment.

It features a new 956 sq ft shop-in-shop space with a wider selection of luxury watch brands, a dedicated diamond room, and consultation areas for engagement and wedding ring purchases.

Roxanne Wood, store manager at Beaverbrooks Bracknell, said: “We can’t wait to unveil our beautiful diamond collections in our luxurious open-plan diamond showroom, which is a first for Beaverbrooks.

“Our location is an integral part of the local shopping experience, and we’re proud to be Bracknell’s destination for luxury watches.”

Anna Blackburn, managing director of Beaverbrooks, said: “This investment into the future of Beaverbrooks and Bracknell is very exciting for us.

“The Bracknell store marks our third refit of the year, with a further three planned before Christmas.

“We’re continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.

“We’re confident the refurbished store will be popular with customers, both new and returning.”