Back to basics for The Body Shop as troubled retailer returns its HQ to Brighton

The Body Shop has announced plans to move its head office to Brighton, where the cosmetics giant began life almost 50 years ago.

This “cultural reset” comes following a rescue deal with British tycoon Mike Jatania last month after the business fell into administration back in February.

It will bring The Body Shop’s existing operations – currently split across Littlehampton and London – under one roof at the Plus X Innovation hub near the University of Brighton.

Along with the rescue arrived a new CEO, Charles Denton – former chief executive of Molton Brown.

“As we work to rebuild and reimagine the future of our brand, it’s essential we foster an innovative and collaborative culture to make this next stage in the journey possible,” said Charles.

“Returning to Brighton reinforces the values upon which we were built.

“It’s a city that celebrates diversity and creativity, oozing irreverence and new ways of thinking stimulated by a vibrant youth culture.”

The Body Shop already occupies an office at the Plus X hub, with plans to expand as more staff arrive.

Olga Hopton, workspace director at Plus X Innovation, added: “We’re delighted to welcome The Body Shop to our innovation hub, home to a growing community of innovative and creative businesses.

“Our hub houses a state-of-the-art prototyping workshop and a fully equipped photography and podcast studio, supporting The Body Shop’s plans to drive forwards through collaboration and an innovation mindset.

“We’re so pleased to have a new tenant with such closely aligned values and a shared circular and sustainable business model.”