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The Business Magazine July 2024
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Warwick component and software manufacturer expands at science park

The Business Magazine article image for: Warwick component and software manufacturer expands at science park
Ivan Wilson, Director of Embed Limited, and Victoria Lynch, Head of Commercial at the University of Warwick Science Park
5 November 2024
Ivan Wilson, Director of Embed Limited, and Victoria Lynch, Head of Commercial at the University of Warwick Science Park

A Midlands component and software manufacturer which counts supercar manufacturers among its clients is set to double its floorspace and create 10 new jobs over the next three years.

Embed Limited, based at the University of Warwick Science Park’s Viscount Centre, creates embedded software systems to control a wide range of functions in vehicles and other applications.

The company was created in 2005 with just a handful of staff after Midlands car manufacturer MG Rover collapsed and found a home at the Science Park, where it has thrived over the last 19 years.

Embed is to move into 3,740 sq ft of additional space at the Viscount Centre as it looks to free up more lab space to work on individual projects, and to provide more room for new staff.

The news comes after Embed successfully produced controller hardware and software for a spoiler airbrake system on the Gordon Murray T50, a high-end supercar which Top Gear Magazine rates as ‘the best driver’s car in the world’.

With demand for custom-made hardware and software solutions increasing, especially in the automotive sector, and Embed’s recent acquisition by US automotive fuse manufacturers Littelfuse, the company needed to ensure it had enough space to continue on its upward curve. 

Ivan Wilson, Director of Embed, said: “The success of our spoiler airbrake system for the Gordon Murray T50 was an excellent result for us, and didn’t go unnoticed.

“After we were acquired by Littelfuse, a good proportion of our work has been to create innovative and smart fuse systems for the automotive and off-highway sector.

“We’ve created what’s known as a solid-state fuse box, which can very accurately monitor the stress on electronic systems in vehicles. This means a traditional blade fuse - which burns when the current gets too high - is no longer needed as we can turn off the power in software much faster and more accurately.

“Not only does this prolong the life of a vehicle’s electrics, it crucially saves space and weight both in wiring and the positioning of the fuse panel, which is vital for supercar manufacturers who want to save as much weight as possible to maximise performance.

“This is among one of many projects we are working on that improves the life and performance of electric systems within vehicles, and has meant our current premises has become a little cramped.”

Victoria Lynch, Head of Commercial at the University of Warwick Science Park, added: “Embed is a fantastic example of the Science Park ensuring its tenants are provided with the best service when considering an expansion.

“We’re looking forward to seeing Embed take on the whole of Viscount Centre D, and wish them all the best as they continue to deliver incredible results for their clients.”


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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