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The Business Magazine July 2024
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Major Coventry housing development moves ahead

The Business Magazine article image for: Major Coventry housing development moves ahead
Pickford Gate Coventry
17 September 2024
Pickford Gate Coventry

The building of more than 2,400 houses in Coventry has taken a major step forward with the sale of land for nearly 500 homes to a leading house builder.

Warwickshire-based land, development and property agency Newton LDP has completed the sale of 72 acres within the Pickford Gate scheme to Barratt David Wilson Homes on behalf of its client, Hallam Land, and the landowners.

Based on Pickford Green Lane in Eastern Green, around 30 acres are earmarked for up to 491 homes under phases 2 and 3A of the Pickford Gate scheme, while the remaining 42 acres will feature green open spaces, play areas, allotments and sports facilities together with a dedicated public transport link connecting the primary road to Pickford Green Lane.

The deal follows on from the sale of 31 acres of land, which had been designated for 247 homes, to Countryside Partnerships in March last year as part of phase one of the 353-acre Pickford Gate scheme which was allocated for development in the Coventry Local Plan.

Hallam Land, the strategic land and planning promotion arm of Henry Boot, secured outline planning consent for the wider Eastern Green development in 2021.

Pickford Gate will provide 2,400 new homes - 25 per cent of which will be affordable homes - alongside 37 acres of employment land, a new primary school, district and local community centres, a transport hub, and extensive open spaces and play facilities.

Richard Foxon, Managing Director of Newton LDP Ltd, said: “We’re thrilled to have reached an agreement with a national, award-winning house builder such as Barratt David Wilson Homes.

“These latest parcels will be accessed from the new grade-separated junction on the A45.

“This deal means that of the 2,400 homes planned for Pickford Gate, land for more than 700 houses has now been acquired by housebuilders and is primed for construction as we continue to support Hallam Land and the landowners in creating a new community that will bring wide-ranging economic benefits to the region.”

Tim Roberts, CEO of Henry Boot, said: “Our site sale to David Wilson Homes is a significant land transaction which will enable the delivery of quality homes in an area where people most need them.

Barratt David Wilson Homes is expecting to open show homes on the site in August 2025.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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