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Public hunt for a managing director lands Gloucester agency with two

31 March 2021
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A Gloucester PR agency has appointed not one but two managing directors after a successful social media campaign.

Radioactive PR has appointed Anders Nilsson as the managing director of Radioactive PR.

Richard Leonard has been appointed managing director of the Radioactive Group.

Anders spent eleven years at GoCompare where he led product, brand and financial PR, investor relations, public affairs, social media, SEO and content.

Having started his career at Chepstow-based tech PR firm Cohesive, he returned to agency life full-time in 2020 by setting up communications consultancy Feral, working with a wide variety of clients in the financial services, crypto, energy, fintech, motoring and charity sectors.

Radioactive Richard LeonardWith more than twenty years of experience, Richard joins the Radioactive Group to support the development of current companies and lead its expansion into other service offerings across the marketing mix.

Richard co-founded integrated comms agency Brazil at the age of 26, building a client portfolio that included 118 118, Honda, Dixons Group, AXA, Swiftcover and GfK NOP before exiting eight years later.

Since exiting, Richard has been the head of PR for Three Mobile, and worked closely with Honda Motor Europe and Honda UK, managing major briefs across events, video, media relations, CSR and more.

Anders will take over the day-to-day management of the PR business and team, working closely with head of client services Angharad Planells and head of new business Jade Beddington.

Richard will work closely with Anders, Radioactive Group CEO Rich Leigh and Radioactive Talent managing director Will Roberts

Rich said: "I was blown away by the talent and experience of the people I spoke to, but when it came down to it, Anders and Richard were stand-out. The more we talked and discussed our ambition, the more I saw this being the catalyst for something truly special.

"This is a real growing-up point for us as an organisation. I’m proud to have built something that can attract this level of talent and can’t wait to kick-on from here.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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