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The Business Magazine July 2024
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New head of marketing at Dorset’s Baggette + Co

The Business Magazine article image for: New head of marketing at Dorset’s Baggette + Co
Lee Taylor (centre), head of marketing at Baggette + Co, with CEO Oscar Hjalmas and MD Jo Hjalmas
8 August 2024
Lee Taylor (centre), head of marketing at Baggette + Co, with CEO Oscar Hjalmas and MD Jo Hjalmas

Dorset wealth management firm Baggette + Co has appointed Lee Taylor as its new head of marketing.

A specialist in business growth, Lee has a 20-year track record in professional services marketing, working with some of the largest national and regional law firms – including Irwin Mitchell and Mills & Reeve.

Lee said: “I’m thrilled to be joining Baggette + Co Wealth Management, a company that’s already well-established and highly regarded across the region.

“There’s tremendous potential for growth, and I’m excited to be working with the exceptional team here to further enhance our offering to our clients in Dorset and beyond.”

Oscar Hjalmas, CEO of Baggette + Co Wealth Management, added: “We’re delighted to welcome Lee to the Baggette + Co Family.

“Lee impressed me the first time I met him – he’s clearly someone who’ll be able to bring our firm to the next level.

“We’re fiercely proud of being independent, and Lee’s expertise will be invaluable as we continue to expand our reach and solidify our position as a leader in financial planning and wealth management.

“I’m very excited to work with Lee and feel privileged to have him on our management team.”

Established in Poole in 1986, Baggette + Co serves clients across Dorset, Hampshire and the South Coast.

The firm underwent a management buyout from founder Keith Baggette by independent financial adviser Oscar Hjalmas (now CEO) and business adviser Jo Hjalmas (now managing director).

Since then, it’s grown to employ more than 25 financial professionals.

Jo added: “When Oscar and I took over the helm of Baggette + Co almost 18 months ago, we set ourselves some ambitious plans to become the leading financial advisory firm in Dorset.

“Lee’s strategic vision aligns perfectly with our goals.

“His experience driving business growth, enhancing brand visibility and attracting top talent will be instrumental in achieving our objectives.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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