Kent’s Sharp Minds Communications rebrands to reflect national client wins
Kent-based PR and marketing firm Sharp Minds Communications has undergone a rebrand as it looks to expand its reach beyond the South East.
The agency, which now sports a new logo and website, has won a number of national and blue-chip clients in recent months.
Managing director Siobhan Stirling said the move was about ‘resetting the company’ to reflect servicing larger companies with a national and international reach.
“Our previous brand identity served us well, but no longer reflected where we are now as an agency, both in terms of the scale and ambition of our clients and the value we add for them.
“The rebrand now brings our visual identity in line with our exciting proposition of bringing our powerful and intelligent communications to market, competing on service levels with London agencies.”
Mark Foxwell, director and head of PR, added: “We want to be the go-to for small to large brands that are looking to earn media and reputation to build their brands and their futures, but at significantly lower rates than bulge-bracket agencies that historically overcharge.”
The firm’s recent client wins include Dootrix, a tech disruptor working with Heathrow, GRIDSERVE and Confused.com; South East law firm Thackray Williams; and national crisis communications for the care sector.
It also made the finals at last year’s SABRE Awards EMEA for its work on a world-first report to boost website traffic and sales for an international steel manufacturer.
