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The Business Magazine July 2024
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Gloucester's Blackfinch invests in customer service Futr

The Business Magazine article image for: Gloucester's Blackfinch invests in customer service Futr
21 April 2022

Gloucester based Blackfinch Ventures has joined existing investors to back the live chat and customer service chatbots Futr as it raises £2.1m.

The new funding brings the company’s total investment to date to nearly £5 million

The investment, worth a total of £2.1 million, sees Blackfinch Ventures, a leading tech VC, join Praetura Ventures and the British Robotics Fund in supporting Futr. With cutting edge technology, an exceptional team and a growing and diverse customer base, this new round of funding is testament to Futr's proven success.

Over the past year, the company has seen significant new client wins in policing, social housing and retail, and has also expanded its own workforce with hires in engineering, customer success and sales.

Today’s customers expect organisations to be accessible around the clock. Futr's live chat and chatbot platform make this possible by supercharging customer service teams. From multilingual live chat and two-way connections on all social channels, Futr provides superpowers to service teams, allowing them to serve their customers more effectively.

Futr will use this new investment to continue its mission to disrupt how customer service is delivered and experienced.

Andy Wilkins, co-founder and CEO at Futr, said “Interest in intelligent chat solutions has exploded, as more organisations realise that this is accessible platform technology they can deploy instantly which completely changes how they deliver customer service. It is testament to our progress as a business and the appetite from our customers that we’re welcoming Blackfinch as an investor, along with increased support from Praetura and the British Robotics Fund.”

Dr Reuben Wilcock, head of ventures at Blackfinch, said “At Blackfinch Ventures we strive to invest in disruptive companies with talented founders that are addressing real world needs. Futr is an exact match on all three values, with the quality of its technology shining through as well as the experience of its brilliant team.

“We are delighted that Andy and Lee [CTO and co-founder] see the value of having Blackfinch as an investment partner and look forward to playing an important role in furthering Futr’s growth ambitions.”

David Foreman, MD Praetura Ventures said: "As a world leader in messenger technology, it's been incredible to watch Futr use their skills for such a broad range of problems faced by so many different industries. From mental health charities to police responses, they've grown a great team and we're excited for their next chapter. This latest round of investment will help them bring their bots to more service teams around the world and forge new partnerships.”

Futr previously raised £2.4 million from Praetura Ventures in 2019.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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