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The Business Magazine July 2024
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Economic outlook improving for Coventry and Warwickshire, finds survey

The Business Magazine article image for: Economic outlook improving for Coventry and Warwickshire, finds survey
19 April 2024

The economic outlook for Coventry and Warwickshire has improved after the first three months of the year, according to the latest quarterly economic survey from Coventry and Warwickshire Chamber of Commerce.

From the responses of businesses across the services and manufacturing sector, the survey gives scores out of 100, where anything above 50 indicates growth and anything below 50 is negative.

The latest survey produced an overall economic outlook score of 60.1, compared with 55.2 at the end of 2023.

This is based on a range of questions around orders both at home and abroad, as well as employment prospects, investment and cashflow.

The survey found that domestic orders in both the service sector and among manufacturers have risen significantly, though overseas sales have taken a small hit.

Employment prospects in both sectors was still in positive territory, but remained fairly flat compared to the three months prior, which may suggest a cooling in desire to hire new staff.

There was also a significant rise in the potential for investment and general cashflow, with both the service and manufacturing sectors moving above 50.

Business confidence in the service sector hit 70.7, and although it fell in manufacturing in the region, it was still well above the halfway mark at 59.5.

Corin Crane, chief executive of Coventry and Warwickshire Chamber, said: “When you consider that the national economy slipped into technical recession at the end of 2023, this survey would indicate that Coventry and Warwickshire is still in good shape.

“This area has always been a dynamic, forward-thinking place to do business and that remains the case despite a whole host of challenges that firms have faced over many years now.

“We know that there are aspects of our economy that need fixing to help businesses to grow – such as more land for employment, closing the skills gap and support to make the transition to net zero – and we will continue to speak up on those issues and also help to find solutions to them.”

The survey was compiled in partnership with Prime Accountants and analysed by the economy and skills group at Warwickshire County Council.

Steve Harcourt, president of the chamber and director of Prime Accountants, said: “Businesses have had a tough few years, and we all know that global circumstances remain fragile.

“We’ll continue to highlight some of the barriers to growth that are preventing companies from expanding.

“That said, the business outlook for the region based on the latest survey looks positive, with more exciting developments on the horizon.”

Todd Williams, business intelligence analyst at Warwickshire County Council, added: “Quarter one at a national level improved slightly with continuing strong growth in services output, and early signs of a potential return to growth for manufacturing output.

“Meanwhile, the latest QES results show the local economy maintaining optimism alongside a significant reduction in spare capacity.

“The results show that the overall economic outlook index for Coventry and Warwickshire aligning with the national trend.

“Local services businesses are positive about the domestic market, however sentiment about the services overseas market have fallen.

“The local manufacturing business sentiment is solidifying around growth in both domestic and overseas markets.

“While there are local short-term concerns, especially around recruiting, labour costs and interest rates, both the local manufacturing and service sectors show strong confidence that business is expected to improve over the next 12 months.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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