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The Business Magazine July 2024
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Worcestershire's Victoria Carpets sells Turkish tile business

The Business Magazine article image for: Worcestershire's Victoria Carpets sells Turkish tile business
Victoria Carpets ... tiles
20 November 2024
Victoria Carpets ... tiles

Victoria PLC, the international carpet and flooring company headquartered in Kidderminster, has sold its ceramic tile manufacturer, Graniser, in Izmir, Turkey for more than £30 million.

The deal includes a long-term agreement for the supply of Victoria Group-specific ceramic tiles at manufactured-cost pricing.

The company said that Graniser has seen instability in several of its key markets and it has now sold the business to Duratiles, part of the well-established Akgün Group.

Philippe Hamers, Group Chief Executive of Victoria, said: “Having experienced a difficult demand environment recently, the sale of Graniser to, and partnership with, Mr Akgün will provide Victoria’s ceramic tiles business continued access to cost-effective tiles whilst contributing towards the deleveraging of the Group’s balance sheet by reducing leverage by approximately 0.5 times.

“The sale of Graniser will have no impact on our other Turkish businesses, which employ 900 people extruding synthetic fibre for our soft flooring factories, and manufacturing rugs for export to Europe and the United States, and remain an important part of the Group.”

Victoria PLC reported a 43.3 per cent increase in revenue to £1.46 billion, up from £1 billion in 2022.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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