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The Business Magazine July 2024
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Warwickshire’s family-run Napton Cidery secures major Ocado deal

The Business Magazine article image for: Warwickshire’s family-run Napton Cidery secures major Ocado deal
Adam Taylor of Napton Cidery (left) with Rich Bunting, buying manager for beer and cider at Ocado
22 October 2024
Adam Taylor of Napton Cidery (left) with Rich Bunting, buying manager for beer and cider at Ocado

The husband-and-wife owners of a south Warwickshire cidery which began life in their back garden 10 years ago are celebrating a lucrative new deal with Ocado.

Drinks from Jolyon and Charlotte Olivier’s Napton Cidery can now be purchased through the giant online grocery retailer, which delivers to 80 per cent of the UK population.

The brand has also just been accepted on the inaugural Ocado Roots programme, developed to showcase 100 new ‘challenger brands’ within the retailer’s range.

It offers bespoke onboarding and training, faster payment terms, support from a dedicated Ocado Roots team and free data from Ocado’s insights tool.

It’s a particularly proud moment for Jolyon and Charlotte, whose now multi-award-winning business was inspired by a holiday in Cornwall.

Jolyon said: “When we began making cider from the apple tree in our back garden, we never imagined we would have it sold on Ocado, but it’s something we’ve worked really hard towards.

“This is an amazing stepping stone in the growth and expansion of Napton Cidery, and we’re so proud to have gotten to this stage as a small family-run business without ever compromising our values.

“We’ve managed to go from pressing 2,000 litres in 2015 to now producing over 250,000 pints per year, working alongside the natural environment rather than against it.

“Looking back at our origins and where we are today feels surreal but incredible.

“We look forward to building a long-term relationship with Ocado.”

Today, the team produce cider from six orchards across Herefordshire.

They also offer barrel-aged limited-edition ciders, as well as perry, apple brandy and vinegars.

All of Napton’s fruit comes from biodiverse and organic orchards, its packaging is 100 per cent recyclable, and all power used on the farm is generated from renewable energy.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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