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The Business Magazine July 2024
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Sustainable brand Pioneer Clothing launched in Bracknell

The Business Magazine article image for: Sustainable brand Pioneer Clothing launched in Bracknell
Mary Jane Pettitt, founder of Pioneer Clothing
15 August 2024
Mary Jane Pettitt, founder of Pioneer Clothing

Pioneer Clothing will officially launch this month, bringing sustainable and stylish athleisure wear to the market.

Founded by serial entrepreneur Mary Jane Pettit, the Bracknell-based brand says it’s committed to promoting ethical practices that benefit people and the planet.

All of its clothing and packaging is made from recycled and eco-friendly sustainable materials.

Pioneer has partnered with OceanBottle and the SEAQUAL Initiative, both of which focus on reducing ocean plastic pollution.

“We believe in creating fashion that not only looks good but also does good,” said Mary Jane.

“Our clothing and accessories are designed for those who lead active lifestyles and who care about doing good things to protect the environment. 

“We’re proud to call Bracknell our home and are eager to contribute positively to our local communities. 

“Our recent sponsorship of Vita Football is a positive move towards this, and our Pioneer Student Programme is coming soon to educate and engage students on the critical issue of the environmental impact of fashion.

“These are just a couple of the many collaborations we have planned for this year.”

Pioneer Clothing is suitable for all sizes from 6 to 20.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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