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The Business Magazine July 2024
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Surrey’s Crumbs Brewing smashes Seedrs funding target

The Business Magazine article image for: Surrey’s Crumbs Brewing smashes Seedrs funding target
5 January 2023

A brewery in Reigate, Surrey which creates beer out of unsold bread has beaten its target on the crowdfunding investment platform, Seedrs.

Having originally targeted £150,000 through shares sold at £18.19, Crumbs Brewing’s campaign managed to raise £178,335 from 154 investors, representing a total funding of 118 per cent.

Crumbs Brewing was originally set up in March of 2019, and has been sold nationally in Waitrose and John Lewis since 2020. In this time, the brand claims to have saved more than 35,000 loaves from being wasted, and is currently awaiting B Corp status.

Read more - Hampshire’s Atkins & Potts expands Aldi Christmas partnership

It has also seen its products featured on national TV, including Channel 4’s Sunday Brunch and ITV’s Love Your Weekend, where national treasure Alan Titchmarsh said it was like “Guinness on steroids”.

The company intends to use the investment to drive its growth, including creating a Crumbs Hub where it can sell direct to consumers, seeking out new product partnerships and investing in marketing and communications.

Read more - Majority of South East firms expect more successful 2023 – Lloyds Bank

Featured image credit: Crumbs Brewing


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Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.

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