Sertec Group unveils new £7m investment in engineering HQ

Sertec Group, a global components manufacturer specialising in automotive Body in White and EV products, has announced a £7 million investment.

The investment includes a new 800T machine press at its Coleshill site between Coventry and Birmingham to boost production capabilities and employment opportunities.

The unveiling took place during a special ceremony at Sertec's Gorsey Lane production facility, officiated by Professor Carl Chinn, MBE. In order to commemorate the occasion, the first pressed part from the machine was presented to the Birmingham social historian and writer.

The fully operational 800T Nidec Arisa Press will play a crucial role in expanding Sertec's parts production capacities across various sectors, particularly the automotive industry. Its implementation will facilitate the creation of 15 new positions following the complete integration of the 800T Nidec Arisa Press into the manufacturing facility.

Grant Adams, Sertec Group CEO, said: “The installation of the 800T Nidec Arisa Press marks the completion of an 18-month project. The new press is a game changer, and we now have the capability to significantly boost our parts production process across all sectors.

“With our supplier Nidec Arisa, we have put a huge amount of engineering work into being able to incorporate many automated functions and pre-sets that run concurrently whilst changing coils or tools. This has resulted in changeover times that are now exceeding expectations and offering more flexibility for manufacturing parts from this press.

“The installation forms part of a wider investment into our manufacturing process, which began earlier in the year. This is now producing the returns we had planned for with more jobs created, increased production capabilities and better efficiency in our business operations.

“Our focus is to now build upon this success, driving stability and sustainable growth to create a solid future for the business and all its stakeholders”.

Professor Carl Chinn said: “The West Midlands is an important place for manufacturing, and Sertec Group’s achievement with this project and everything else they are doing is helping to carry forward that proud tradition in the region."

In recent years, Sertec Group has diversified its product offerings and expanding into new customer markets. This shift has allowed the company to develop expertise in Busbar technology and EV Battery Case Assemblies, while also expanding its customer base beyond the automotive sector.

To support this growth, Sertec Group has made significant investments in modernising its manufacturing processes and equipment and is heavily investing in research and development, site facilities, and technology.

This year, Sertec has received recognition from prestigious organisations such as the Confederation of British Metalforming, naming them the 2024 Company of the Year. They were also honoured with The Manufacturer MX awards as the 2024 Smart Factory Winner and 2024 Operational Excellence Finalist.

The company has  more than ,1200 employees across six global locations, including four UK manufacturing sites, a manufacturing site in Aszar, Hungary, and a tooling technical center in Dongguan, China.