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New British coachbuilding firm aims to create the ‘most exclusive ultra-luxury cars’

The Business Magazine article image for: New British coachbuilding firm aims to create the ‘most exclusive ultra-luxury cars’
Paul Abercrombie (left) and Chris Devane
7 December 2023
Paul Abercrombie (left) and Chris Devane

A new British coachbuilding firm has been launched in Warwickshire - heartland of Britain's motor manufacturing industry - to build 'the most exclusive ultra-luxury cars'.

Allesley says it will be a coachbuilder for high-end manufacturers and 'ultra-high-net-worth private individuals' looking for a completely bespoke car.

The firm is staffed by 'a highly experienced design, engineering, and production team, all of whom have spent decades in-house at the world’s leading luxury automotive brands'.

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Paul Abercrombie, CEO of Allesley, said: “At Allesley, we’re taking the art of coachbuilding to new heights by commissioning the world's finest cars, and raising the bar for design and craftsmanship.

"We are passionate about pushing the boundaries of innovation while preserving the traditional methods of our craft.

“Allesley will realise the pinnacle in ultra-luxurious, ultra-exclusive vehicles, designed, engineered, and manufactured to the highest possible standards in the historical home of coachbuilding – Coventry.

"Our innately British luxury brand will transcend all existing standards for bespoke car inception, elevating design, technology, and creativity to new heights for a discerning global customer base.”

Allesley will be based on the same 1930s Art Deco site as partner HPL Prototypes, which works with Bentley, Aston Martin, and Lotus.

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Chris Devane, CEO of HPL Prototypes, said: “HPL’s reputation in supporting OEMs in the realisation of their project vision through bespoke concept design and prototyping is exemplary.

"However, HPL has - and always will - offer a solely commercial service. We have deliberately flown ‘under the radar’, majoring on confidentiality, because that is what our automotive OEM clients require.

"As we celebrate our 25th year, the time is right to launch Allesley. This remarkable and exciting new brand will draw on our world-leading expertise, and with a dedicated new team, bring to life bespoke vehicles for a new audience.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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