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The Business Magazine July 2024
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LEVC’s Coventry design brains behind the company’s new electric lux model

The Business Magazine article image for: LEVC’s Coventry design brains behind the company’s new electric lux model
LEVC's L380
27 June 2024
LEVC's L380

Coventry-based LEVC, which is transforming itself from a high-end taxi manufacturer to a leading provider of pure electric vehicles, has started selling its large multi-purpose vehicle, the L380, in China following the vehicle’s launch at the Internet International Convention and Exhibition Centre in Wuzhen.

The L380’s focus on luxury and optimising space has been led by LEVC’s Global Chief Design Officer, Brett Boydell and his team, based at LEVC’s Design & Innovation Centre at its Ansty facility in Coventry. 

Bringing together leading designers from many countries around the world, this diverse, international group has rich experience from multiple renowned luxury car brands and is focused on the design of future SOA-based LEVC vehicles.

Geely-owned LEVC says the L380 is the first of a new range of spacious, fully electric models and will meet the growing demand from customers for truly flexible, multi-occupant, multi-purpose pure electric luxury vehicles.

Following start of sales in China, rest of world markets will come next, with the new L380 set to arrive in the UK within the next two years. Final specifications for markets outside of China will be revealed in the coming months.

Alex Nan, CEO of LEVC, said: “Start of sales in China for our innovative new L380 luxury MPV marks one of the most momentous occasions in LEVC’s history. Our brand is rapidly accelerating its transition from manufacturing the world’s most advanced and iconic taxi, to becoming a leading e-mobility technology company and, with that, we are building on our place within the Geely Holding Group, maximising the Group’s research and development capabilities, global supply chain and manufacturing resources to enable us to meet our ambitious targets.

“The innovative SOA technology – developed alongside Geely – is spearheading our exciting new strategy that will see the business take a global approach, growing our footprint across the world, with multiple new models based on the SOA platform leading the way.

“L380 meets demand for flexible, multi-occupant, multi-purpose pure electric luxury vehicles, launching LEVC into an entirely new sector. As with all our products, L380 takes inspiration from the company’s rich history, combined with the vast resources and technical innovation of the Geely Holding Group. The start of sales sees our momentum advance, setting us on the path to bringing cutting edge zero-emission transportation to more customers than ever before.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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