It’s all come out in the wash as Hampshire hair towels secure £40k on Dragons’ Den

Carla Saull, the Winchester-based entrepreneur behind hair towel brand Good Wash Day, secured a £40,000 investment on BBC’s Dragons’ Den last night.

Sara Davies pledged the cash for a 20 per cent stake in the ‘t-shirt towel’ business as it looks to grow around the world.

Carla’s vision for Good Wash Day began during the first lockdown in 2020, when she, like many women, decided to embrace her natural waves and move away from heat styling.

Discovering that traditional terry towels caused breakage, damage and split ends, Carla developed a gentle hair towel made from ethical, organic jersey cotton.

The following year, she launched her colourful range of UK-made, stretch-fit wraps – designed to enhance the natural health and beauty of all hair types.

They’ve already sold in more than 40 countries.

Carla said: “Preparing for and entering the Den was an emotional roller coaster. I was excited and terrified in equal measures.

“This was my first-ever pitch, so it was completely uncharted territory for me.

“To have it go so well and to gain Sara’s support means the world to me.

“As an inspirational yet relatable businesswoman with her own global brand, Sara is the perfect partner for Good Wash Day.”

Sara added: “Carla has achieved so much in such a short time.

“She took a simple idea, poured her passion into it and created a brand that solves a genuine need.

“I love her commitment to running an ethical business while retaining that personal touch that makes it special.

“Her hunger to conquer the global market is insatiable, and I knew within five minutes of her entering the Den that I wanted to invest in Carla’s business.

“I’m excited to work alongside her and help more people enjoy the natural health and beauty of their hair.”