Berkshire’s Beans Coffee Club secures £100k loan to invest in marketing
Your Beans Ltd, trading as Beans Coffee Club, has secured a £100,000 expansion loan via the Thames Valley Berkshire (TVB) funding escalator, managed by The FSE Group.
Based in Bracknell, Beans Coffee Club runs an online platform connecting coffee enthusiasts with more than 20 independent UK roasters.
It offers a curated subscription service that personalises coffee selections based on individual preferences.
Unlike single-roaster subscriptions, Beans provides access to 130 different coffees, ensuring a unique experience for every customer.
The TVB loan will enable the business to hire a new marketing expert and engage the services of a marketing agency.
This strategic investment aims to scale the business, enhance brand visibility, and capitalise on the growing trend of home-brewed, cafe-quality coffee.
Fiona Jones, co-founder of Beans Coffee Club, said: “As a relatively early-stage business, there are limited options to raise funding from mainstream finance providers.
“The FSE Group fills this gap with their funding for newer companies that are looking to expand.
“We’re delighted to be working with them as we enter the next phase of our growth journey.
“Their support will be instrumental in helping us reach new customers and continue to promote the incredible work of independent UK roasters.”
Paul Smith, investment manager at The FSE Group, added: “Beans Coffee Club has demonstrated a proven and scalable business model with impressive year-on-year growth.
“The professional input from new hires and marketing partnerships funded by this loan will be critical to delivering their ambitious growth plans.
“We’re excited to support such a driven and innovative team.”
Beans Coffee Club has shown strong growth since its inception.
Annual sales have almost tripled since 2022, and the company is looking to achieve five times this over the next three years.
The team believe their focus on sustainability and fair pricing for roasters and farmers resonates with the growing consumer demand for ethical and high-quality products.
