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Award winning Gloucester manufacturer reveals new name to reflect diversification

29 July 2021
The Business Magazine article image for: Award winning Gloucester manufacturer reveals new name to reflect diversification

Advanced Insulation, the award-winning Gloucester manufacturer  of insulation, passive fire protection, buoyancy and cable protection systems. has revealed a new name to better reflect its increasingly diverse product offering.

The company will now be known as Advanced Innergy Solutions (AIS) to highlight the innovative nature of its products and solutions for the energy sector.

The company is also incorporating the new company name into its recent acquisitions, adding AIS to Covertherm, Manuplas and Bardot.

Over the last few years, AIS has broadened its products and services beyond insulation. Bringing together all products and solutions under one corporate name—‘Advanced Innergy Solutions’ (AIS), will make it easier to showcase all solutions and products under one umbrella brand.

In the last three years, AIS has significantly increased its market share in new energy markets – offshore wind and more recently automotive. The new name and branding will enable the company to continue with its diversification plans.

Andrew Bennion, AIS Managing Director, said: “It was important during this process that AIS retained its history and established presence in core sectors by undergoing an evolution rather than a revolution, but at the same time updating our name and branding to future proof our growth.”

The new branding will start to appear from today as will our new website which has been developed with site visitors in mind to provide them with improved navigation and easier access to content. The rebrand and launch of the new website represents our ambitions and reflects how the company has evolved in recent years.”

AIS has been supplying global markets with solutions for the oil, gas, subsea and marine sectors since 2007 and more recently has diversified into the offshore wind, automotive and defence sectors.

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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