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The Business Magazine July 2024
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Windsor & Eton Brewery almost doubles £200k crowdfunding goal

The Business Magazine article image for: Windsor & Eton Brewery almost doubles £200k crowdfunding goal
Image: Windsor & Eton Brewery
30 August 2024
Image: Windsor & Eton Brewery

Windsor & Eton Brewery closed out a successful second equity raise on crowdfunding platform Seedrs last week after surging past its £200,000 goal within the first 24 hours.

The business secured the backing of 427 investors for a total of £384,500, with individual shares sold at £3.42.

The raise follows a record year for sales through the brewery’s own four bars in Windsor and the 350-plus venues it supplies around the country.

It plans to put the money towards opening a new pub, as well as running its first sustained marketing campaign and boosting the capacity of its brewery.

Will Calvert, co-founder and chair of Windsor & Eton Brewery, said: “We’re delighted with the response from both existing and new investors.

“14 years after we brought craft brewing back to the heart of this historic brewing town, we’re so pleased that our supporters remain as excited about our plans as we are.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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