P&O Cruises named shirt sleeve sponsor of Southampton FC
Southampton Football Club has announced P&O Cruises as its official sleeve partner in a new multi-year deal.
The P&O Cruises logo will feature prominently on the sleeves of the men’s, women’s, and academy teams' kits.
This partnership marks the first sports sponsorship for P&O Cruises, a brand with a long history in Southampton.
The collaboration will offer exclusive benefits for Southampton FC members, fans, and P&O Cruises guests, including special cruise offers, match tickets, meet-and-greet events and onboard coaching sessions.
Phil Parsons, CEO of Southampton FC, said: "We are delighted to welcome P&O Cruises as our sleeve partner.
"This is a historic partnership for us, working with P&O Cruises for the first time. P&O Cruises is an organisation right at the heart of our city, much like us.
"With customer service and local community central to its business, its values are aligned to our own. We look forward to what this partnership will bring to our fans and the local community.”
Paul Ludlow, president of Carnival UK & P&O Cruises, added: "P&O Cruises has a long and illustrious history sailing from the port of Southampton.
"Southampton Football Club is one of the oldest and forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond.
"It is a natural partnership for both of us and we are excited to see what this collaboration will bring to our guests. Investing in our home ports and the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region."
P&O Cruises will also become the title partner of the Saints Foundation, Southampton FC’s official charity.
The foundation supports over 5,500 people in the city each year across health, education, gender equality, pathways, and employability. Further details on this aspect of the partnership will be announced later.
Fans will get their first look at the new P&O Cruises sleeve logo on the men’s first team kits during the home friendly match against Lazio on 7 August.
