Oxford events business rebrands as Wave Staffing to reflect diverse team

An Oxford-based events business has rebranded to better represent its diverse workforce and the range of clients it represents.

Chris Jones founded Girls and Boys Promotions 14 years ago to provide event support to venues and businesses across Oxfordshire.

The company has established itself as one of the county’s leading event staffing companies, helping deliver public and private functions for high-profile clients.

It prides itself on putting its people at the heart of the business and championing inclusivity – so to reflect this, Chris made the decision to rebrand as Wave Staffing.

“We conducted some research among our client base, employees and the wider community about what our name represented and the perceived values of our business,” he explained.

“We concluded that Boys and Girls Promotions didn’t highlight who we are, what we stand for, or where society is today.

“Evolving to fit the people we work alongside and the clients we work on behalf of has been a constant theme in the business.

“It’s important to me that we ensure our brand epitomizes what we believe in.

“We chose to rebrand as Wave Staffing as we manage wide and varying events of all kinds and employee a diverse range of individuals.

“We feel the new name truly encapsulates the spirit of our team, better explains the types of events we can execute and highlights our position in the market.

“As a black founder, I’m proud to employ a hugely diverse team in terms of ethnicity, gender and sexuality.

“Boys and Girls Promotions no longer felt representative or inclusive enough, so we addressed it.

“Since rebranding we’ve had lots of fantastic feedback. Our network has been supportive, understood the decision and backed us as people and as a business, which is brilliant.”

“The business has grown year on year and we’ve established ourselves as a key part of Oxfordshire’s events scene.

“I’m proud of what we have built and of the open, kind and supportive company culture we have developed.

“We’re confident our new identity will help the business to go from strength to strength and will positively impact our ability to recruit and retain the best talent.”

Wave Staffing provides teams and services for various events, including corporate and hospitality, luxury brand promotions, wedding staff and private functions.

It’s helped deliver events at a wide range of venues – Blenheim Palace, University of Oxford colleges and Bicester Heritage, to name a few.

“We’ve built a good offering across 14 years and look forward to continuing to grow and helping deliver fantastic events across the county,” Chris added.

“Other than the name above the door, nothing has changed. We’re the same team delivering the same services with passion and pride.

“We’ve had a busy start to the financial year, have a strong book of business for 2024 and are looking forward to helping fulfil events across Oxfordshire.”