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The Business Magazine July 2024
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New Forest distillers 820 Spirits unveil new gin to mark 120 years of Rolls-Royce

The Business Magazine article image for: New Forest distillers 820 Spirits unveil new gin to mark 120 years of Rolls-Royce
10 December 2024

New Forest distillery 820 Spirits has launched a new gin in partnership with the Rolls-Royce Enthusiasts’ Club (RREC) to mark the iconic carmaker’s 120th anniversary.

The Whisper is an 82-day oak-aged gin with notes of juniper, citrus and Sichuan pepper, created as an exclusive batch.

It’s inspired by and named after a small figurine that was the precursor to the Rolls-Royce Spirit of Ecstasy.

The figurine was a tribute commissioned by the 2nd Baron Montagu of Beaulieu in honour of his love, Eleanor Thornton – and that’s where 820 Spirits comes in.

Jonny Simpson, co-founder of 820 Spirits, says: “We’re delighted to be a partner for such a prestigious brand, especially one that we have a personal connection with.

“Our links with the Montagu family and Beaulieu go way back, as both of our great-grandparents worked on the estate.

“Our great-great-grandad was the gamekeeper of the Montagu estate for the 2nd Baron Montagu, our great-grandad was a butler, and our great-grandma cooked for Lord Montagu the 3rd.

“Our great-grandmother’s recipe is the same one we use in our sloe gin.”

Tom Simpson, co-founder and chief distiller at 820 Spirits, was a finalist in the Young Business Person of the Year category at this year’s Hampshire Business Awards.

He added: “In every bottle of The Whisper, we capture this essence of power and grace, crafting a gin as timeless as its muse.

“Sleek, smooth and full of depth, it’s a journey for the senses from the first sip to the last.

“The gin has a bold juniper foundation, complemented by bright lemon citrus and a hint of fruity Sichuan pepper.”

The Whisper will be launched at a Rolls-Royce member event later this month for £100.

The RREC is also soon to release a 400-page hardback book, 120 Years of Rolls-Royce, featuring among others 820 Spirits.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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