The Business Magazine - B2B Business News - Site Logo
The Business Magazine - B2B Business News - Site Logo
The Business Magazine July 2024
Read now

Malvern Autumn Show announces Westons as headline sponsor for 2021

The Business Magazine article image for: Malvern Autumn Show announces Westons as headline sponsor for 2021
26 July 2021

The Three Counties annual harvest festival celebration is back for 2021 and authentic local cider producers Westons, have confirmed their headline sponsorship of the Malvern Autumn Show.

The Three Counties’ show specialists have teamed up with Westons for the 2021 Malvern Autumn Show taking place on 24, 25 & 26 September at the regional showground in Malvern, Worcestershire.

Westons have a long history of supporting the showcase autumn event, which offers visitors a full day of gardening delights, with celebrity speakers and gardening gurus, unique retail experiences and of course a wide selection of quality regional food and drink.

The Westons Cider Garden will take pride of place in the heart of the showground, offering some much-needed R&R and the chance to enjoy a refreshing tipple of Herefordshire’s finest. Having been part of the Herefordshire food and farming landscape for over 140 years, Westons continued involvement in the programme of agricultural, farming, and horticultural events at the Three Counties is a natural fit for both organisations.

Westons are in good company as CANNA UK has also confirmed its ongoing association with the UK National Giant Vegetables Championship! Visitors to the Malvern Autumn Show can see expert growers battle it out for the title of biggest vegetable and each year world records are smashed.

For foodies, a brand-new outdoor Food & Drink Village awaits, filled with a delicious mix of artisan food and drink purveyors and when it comes some much-needed retail therapy, visitors can enjoy the Countryside Shopping Pavilion for a unique selection of gifts and homewares.

At the heart of the show is the Autumn Potager Theatre which will feature an impressive line-up of guests and celebrities, sharing seasonal gardening tips and trends for 2022.

Commenting, Ollie Hunter, Westons’ Hospitality Manager said, “The Malvern Autumn Show is an integral part of our commitment to the local economy, our environment and future generations. All our fruit is sourced within a 50-mile radius of our cider mill, and we’ve been working the land in Much Marcle for over 140 years. We have a huge connection to the people and land in the beautiful Three Counties, of Herefordshire, Worcestershire and Gloucestershire.”

Tickets for the Malvern Autumn Show are available from


Latest deal ticket

All deals


All events

Related news

Group Titles

Dorset BIZ NewsHampshire BIZ News